We used to think wedding dress shopping online was a gamechanger but it turns out that was only the beginning. Amazon just announced the e-commerce site is getting into the luxury fashion business, which is code for you can now buy your wedding gown on Amazon (we don't blame you for not containing your excitement!).

"Beautiful, confident, excited, comfortable," declares Megan Ziems, founder of Grace Loves Lace, when asked how a wedding gown should make a bride feel. Uncoincidentally, those words also best describe the brand's new collection,

Few industries were left untouched by the suddenness and seriousness of the coronavirus pandemic, and the bridal industry was certainly no exception.